About me
I have a degree in marketing and have been working in the field for 21 years. With the advent of digital marketing, I focused on online marketing, PPC campaigns, Google tools, and website optimization (SEO). My career began in media, at Elle Publishing, and in agencies such as InterCom Prague and All in Agency. I later applied my knowledge and experience in corporate environments, holding managerial positions at Zepter and Tiens. Online marketing is always evolving, with new methods and tools emerging every year, which is important to stay updated on or at least be aware of. I continue my education through certified companies such as PrimaKurzy, H1, and Google Skillshop.
Professional achievements/professional education and certifications
Client references: https://www.freelance.cz/freelancer/9819
2020 Marketing Manager UNION DISTRIBUTION
distributor and seller of consumer electronics for the home. Brands: SHARP, TOSHIBA, METZ, ECOVACS.
- Development and implementation of marketing materials for new and existing products.
- Development of new websites and Brand pages for new brands on the B2B partners' e-shop.
- Registration of the e-shop in comparison sites HEUREKA, ZBOŽÍ.CZ, implementation of data and product cards. Ensuring advertising on comparison sites.
- Establishing social networks for the brand, including a Marketplace catalog, connection to the e-shop.
- Social media management, including LinkedIn work network, campaign management.
- Brand awareness – new product launch, overall budget preparation along with marketing communication and B2B plan.
- Communication with product manufacturers and product managers to prepare marketing activities.
- Providing product videos, language versions. Implementing videos for foreign e-shops.
- Communication with influencers and agencies. Promo activities to support the brand.
- Preparation of presentations and negotiations with suppliers and product manufacturers.
- Ensuring Brand zones in B2B partner stores, stores, promo materials, shelf talkers, etc.
Contacts and active communication with B2B partners in CZ, SK, HU, PL.
2018 2018– 2020 Marketing Manager for TIENS Europe GmbH
manufacturer and distributor of dietary supplements, cosmetics and household appliances.
- Development and implementation of marketing printed and online materials for regions in the EU.
- Management of an external agency. Administration of Business Manager, Google Ads, Sklik and evaluation of campaigns in Google Analytics.
- Management and implementation of 19 websites for EU regions, which included content implementation, SEO settings.
- Preparation, organization, participation in promotional events and conferences. Communication with doctors, athletes and celebrities. Preparation of their presentations for conferences and trainings.
- Production and preparation of videos: short documentaries, product videos, interviews with doctors and athletes. Preparation of scripts, voice over for the English language version.
- Training for distributors working with the Facebook social network - Business Manager.
2015 –2015-2018 Marketing Manager for ZEPTER INTERNATIONAL | PRAGUE CZ & SK region
- Planning PPC campaigns across a range of digital tools: Business Manager, Google Tag Manager, ADS, Sklik, trend analysis, working with data and evaluating campaigns in Google Analytics.
- Responsible for managing all digital marketing and sales initiatives of the company.
- Planning special events such as international meetings and conferences for physicians.
- Development and implementation of marketing materials. Responsibility for the financial budget for the marketing department.
- Implementation of new websites including e-commerce and Affiliate platforms.
- Implementation of tenders in the field of IT projects.
- Crisis communication with the media.
As part of my long-term cooperation with ZEPTER as a freelancer, I was offered the position of marketing MANAGER.
2002 – 2004 Account Manager InterCom Praha a 2014 – 2015 Freelnacer All in agency s.r.o (reklamní agentura)| PRAHA
- Responsibility for developing long-term relationships with clients, operator Oskar, Rituals – cosmetics, Benzina, Auto Štěpánek, Zámek Mělník, Enterosgel, pharmacies, financial companies, etc.
- Post-production and production, production of advertising materials for the client. Securing a supplier and manufacturer in China, subsequent communication with carriers and customs.
- Managing the administration and optimization of the client's website, managing social networks and implementing PPC campaigns for the client.
- Production of advertising videos, location work, Instore radio.
2004 – 2009 HACHETTE FILIPACCHI publisher 2000 (Burda media) PRAHA
Various work in publishing houses such as Elle, Marianne, Maxim, Apetit and other titles. Several years spent in a prestigious publishing house, where fashion titles were literally born under the guidance of skilled colleagues, brought me a lot of experience in the fields of graphics, distribution, advertising and photography. During these good times, I also worked as an art photographer and product photographer.
Creative or analyst?!
Why should a Freelancer work for you?
- It will save you on employee costs.
- He does not receive employee benefits.
- Has his own device (computer, mobile phone, car).
- Flexible
- He works on a framework contract.
- Follows marketing news.
- He/she is educating and retraining in the field.
Manager for Internet projects. Retraining, according to the announcement of the Ministry of Education and Youth. Content: Strategic management, Wireframe, Tag Manager, Google Analytics, Web optimization, SEO and UX, Data studio, PPC campaigns, Heureka.cz, Zboží.cz, Mergado, Data management,
Business Manager training, SEO website optimization
Online education in Google.com tools Digital Garage, Google Analytics Certificates
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